Experts of effective data usage
in media planning
and maximisation of conversion to leads.

More

What do we do?

What do we do?

Effective marketing means efficient use of data about users to plan media activities in the best possible way - ensuring inflow of leads and sales. That is why at Media & Leads Polska we focus on individual approach to analysing needs of our clients to work out the most efficient activities.

We achieve our goals by providing technology to clients as part of innovative and non-standard projects.

Our offer

Who we are?

 

For over a dozen years we have been actively operating in the new media sector where we have gained experience by working for the largest publishers and media houses.

If you would like to know more about our professional experience or our offer
please contact us directly:

#ignitionOne

We are proud to distribute IgnitionOne technology and to provide brands with opportunity to analyze and optimize online marketing activities by assessing user engagement levels. Based on aggregated historic data and behavioural profiles of visitors (1st party data) we are able to purchase media fitting the anticipated objectives: brand website engagement levels and ‘One2one’ remarketing (display, Facebook, Google AdWords).

Brands using the technology in Poland include among others: Plus, Cyfrowy Polsat, Dr. Oetker, Vectra, Fiat, BMW, Audi, Toyota, Lexus, Jeep, Nissan, TUI, AXA, Peugeot, Mitsubishi.

To better understand the technology please see the movie:

If you have questions please contact us.

Contact us

#myTastepol.com

Mytaste is one of the largest culinary recipes search engine in the world, available in Poland since 2012. Over 30 million users from 48 countries search database of 20 million recipes every month. Locally the database of myTastepol.com is comprised of about 530,000 recipes – women generate about 66% of visits. The website is standing out with unique design and valuable content, while thanks to cooperation with Media&Leads Polska every brand can carry out long-term integrated content marketing activities, as well as run desktop and mobile campaigns.

For over three years Media&Leads Polska has been running such strategy for Dr. Oetker – dedicated website can be visited here.

In case of questions about non-standard activities at the website please contact us.

Contact us

#premium video&display

International premium websites package (including: CNN, Bloomberg, Yahoo, MSN, Reuters, etc.) targetted at users from Poland (Polish IP address). As the exclusive partner of one of the largest video networks in Poland we enable brands to run campaigns at the largest content websites while maintaining the highest quality and security standards.
Premium package offered by Media&Leads Polska has been used by among others: Volvo, Ford, Jeep, Kompania Piwowarska, Grupa Żywiec, Miele, Lidl, Play, Samsung.

In case of questions please contact us.

Contact us

#GEOtargetted ads

Media&Leads Polska offers geotargetted ads in apps installed on smartphones. One only has to indicate a 5-meter radius in Poland or anywhere else in the world to reach smartphone users with individually tailored marketing message via one of the installed apps. This is possible thanks to collecting data about GPS position of users and using this information to shows ads in apps.

In practice this technology enables reaching clients of competition (via sales outlets, service centers and others) or specific target groups, such as: dentist clinics, pharmacies, gas stations, car dealerships and many others.

This offer is used by among others automotive, telecommunication and retails clients.

In case of questions about geofencing technology please contact us.

Contact us

#ignitionOne

We are proud to distribute IgnitionOne technology and to provide brands with opportunity to ana-lyze and optimize online marketing activities by assessing user engagement levels. Based on aggre-gated historic data and behavioural profiles of visitors (1st party data) we are able to purchase media fitting the anticipated objectives: brand website engagement levels and ‘One2one’ remarketing (display, Facebook, Google AdWords).

Brands using the technology in Poland include among others: Plus, Cyfrowy Polsat, Dr. Oetker, Vectra, Fiat, BMW, Audi, Toyota, Lexus, Jeep, Nissan, TUI, AXA, Peugeot, Mitsubishi.

To better understand the technology please see the movie:

If you have questions please contact us.

Contact us

#exactag

Media&Leads Polska distributes marketing analytics software Exactag GmbH enabling brands to achieve dynamic multi-channel attribution (Facebook, Google AdWords, affiliation, mailings, etc.). This means we track not only last click sources, but enable full analysis of the user path regardless of whether a person clicked the ad or only had it visible on their screen. This technology enables advertisers to consciously optimize costs for each advertising channel or even placement – focus on the most effective method of lowering sales costs for e-commerce activities.

Brands using this technology include among others: TUI, Vodafone, Saturn, Otto, Kayak, SKY, Douglas, Axel Springer, DB.

In case of questions about this technology please contact us.

Contact us

#ellen

According to Nielsen research, video content will dominate brand strategies within the next few years. This means that brands must immediately react to consumer needs in this segment and develop video content in an even more engaging way. Thanks to implementing Ellen technology we are able to measure emotional reaction to video content presented by brands to consumers. We observe sub-conscious reactions of users in their natural environment – at home. The whole research can be carried out within four to 72 hours depending on the level of complexity. Even more significantly the user panel enables measuring reactions to the content among audiences from all over the world. By having access to this type of information we can easily optimize the most effective and the most engaging version of the content and to effectively optimize video production.
Brands using this technology include: TVN, Tymbark, Allegro, Saturn, LG.

Ellen measures emotions based on mimic reactions:

If you want to learn more – please contact us.

Contact us

Leads

Leads

#ignitionOne

 

#ignitionOne

IgnitionOne technology gathers leads from client website based on engaged, but yet unknown users.

Brands using this technology include: Plus, Cyfrowy Polsat, Vectra, Fiat, Jeep, Alfa Romeo, Toyota, Jaguar, BMW, Audi, Nissan, etc.

To better understand this technology please see the video below:

Contact us