Experts of effective data usage
in media planning
and maximisation of conversion to leads.
Effective marketing means efficient use of data about users to plan media activities in the best possible way - ensuring inflow of leads and sales. That is why at Media & Leads Polska we focus on individual approach to analysing needs of our clients to work out the most efficient activities.
We achieve our goals by providing technology to clients as part of innovative and non-standard projects.
For over a dozen years we have been actively operating in the new media sector where we have gained experience by working for the largest publishers and media houses.
If you would like to know more about our professional experience or our offer
please contact us directly:
We are proud to distribute IgnitionOne technology and to provide brands with opportunity to analyze and optimize online marketing activities by assessing user engagement levels. Based on aggregated historic data and behavioural profiles of visitors (1st party data) we are able to purchase media fitting the anticipated objectives: brand website engagement levels and ‘One2one’ remarketing (display, Facebook, Google AdWords).
Brands using the technology in Poland include among others: Plus, Cyfrowy Polsat, Dr. Oetker, Vectra, Fiat, BMW, Audi, Toyota, Lexus, Jeep, Nissan, TUI, AXA, Peugeot, Mitsubishi.
To better understand the technology please see the movie:
If you have questions please contact us.
International premium websites package (including: CNN, Bloomberg, Yahoo, MSN, Reuters, etc.) targetted at users from Poland (Polish IP address). As the exclusive partner of one of the largest video networks in Poland we enable brands to run campaigns at the largest content websites while maintaining the highest quality and security standards.
Premium package offered by Media&Leads Polska has been used by among others: Volvo, Ford, Jeep, Kompania Piwowarska, Grupa Żywiec, Miele, Lidl, Play, Samsung.
We are proud to distribute IgnitionOne technology and to provide brands with opportunity to analyze and optimize online marketing activities by assessing user engagement levels. Based on aggre-gated historic data and behavioural profiles of visitors (1st party data) we are able to purchase media fitting the anticipated objectives: brand website engagement levels and ‘One2one’ remarketing (display, Facebook, Google AdWords).
Brands using the technology in Poland include among others: Plus, Cyfrowy Polsat, Dr. Oetker, Vectra, Fiat, BMW, Audi, Toyota, Lexus, Jeep, Nissan, TUI, AXA, Peugeot, Mitsubishi.
To better understand the technology please see the movie:
If you have questions please contact us.
According to Nielsen research, video content will dominate brand strategies within the next few years. This means that brands must immediately react to consumer needs in this segment and develop video content in an even more engaging way. Thanks to implementing Ellen technology we are able to measure emotional reaction to video content presented by brands to consumers. We observe sub-conscious reactions of users in their natural environment – at home. The whole research can be carried out within four to 72 hours depending on the level of complexity. Even more significantly the user panel enables measuring reactions to the content among audiences from all over the world. By having access to this type of information we can easily optimize the most effective and the most engaging version of the content and to effectively optimize video production.
Brands using this technology include: TVN, Tymbark, Allegro, Saturn, LG.
Ellen measures emotions based on mimic reactions:
If you want to learn more – please contact us.
IgnitionOne technology gathers leads from client website based on engaged, but yet unknown users.
Brands using this technology include: Plus, Cyfrowy Polsat, Vectra, Fiat, Jeep, Alfa Romeo, Toyota, Jaguar, BMW, Audi, Nissan, etc.
To better understand this technology please see the video below:
Experts of effective data usage in media planning
and maximisation of conversion to leads.
© 2017 Media&Leads Polska Sp. z o.o. All rights reserved.
Media&Leads Polska Sp. z o.o.
ul. Domaniewska 37 lokal 2.43
02-672 Warszawa
